The Verticals Desk
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Unilever Moves 30% of Digital Spend Vertical-First
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TikTok Shop Adds Native Series Format
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DramaBox Signs First European Co-Production
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The Eight-Day Shoot: Vertical Drama’s New Production Math
Inside the budgets, crews, and compressed schedules reshaping how short-form drama gets financed, cast, and released — and why three major studios…