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Ads — Unilever Moves 30% of Digital Spend Vertical-FirstAds — TikTok Shop Adds Native Series FormatSocial — DramaBox Signs First European Co-ProductionSeries — The Eight-Day Shoot: Vertical Drama’s New Production MathAds — Unilever Moves 30% of Digital Spend Vertical-FirstAds — TikTok Shop Adds Native Series FormatSocial — DramaBox Signs First European Co-ProductionSeries — The Eight-Day Shoot: Vertical Drama’s New Production Math
International Edition · Vol. 01
THE VERTICALS Magazine

The trade authority on vertical-format storytelling — series, social, and advertising, covered as one industry.

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The Eight-Day Shoot: Vertical Drama’s New Production Math

Inside the budgets, crews, and compressed schedules reshaping how short-form drama gets financed, cast, and released — and why three major studios just changed their approach.

By The Verticals — Updated 2 days ago
ON AIR 9:16
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The Eight-Day Shoot: Vertical Drama’s New Production Math

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